I C U

Our proprietary technique ICU tracks Intentions, Consideration and Usage to determine  past, current and future market size of a product/brand/variant.

We conduct many Adhoc Media Research projects mandated by publishers and broadcasters for specific objectives:

  • - New publication concept test
  • - Refreshed publication concept explanatory research
  • - TV program analysis, to detect factors of success ar weakness and propose remedy
  • - New TV program concept test
  • - Anchors and presenters research to nurture and breed talent and successful professionals
  • - Advertising reading and noting tests
  • - Editorial analysis to explore style, depth and breadth of coverage, crispiness of stories, and overall effectiveness
  • - A host of methods, research disciplines and techniques are used to explore, investigate, capture and analyze data to provide scientific support to media research requirements.